- Adaptive’s market-leading Aeron Premium technology combined with Google Cloud’s infrastructure has enabled Bullish to further strengthen its high-throughput, high-performance, low latency exchange for institutional customers
- Adaptive to provide Bullish with long-term support for new Aeron exchange middleware


- Improved throughput and capacity: By adopting Aeron, Bullish has enhanced the throughput and capacity of its exchange, in particular enabling more orders per second and reducing the order entry round trip time resulting in more certain access to liquidity for Bullish’s participants.
- High availability: Google Cloud infrastructure provides built-in features for reliability, which coupled with Aeron’s resiliency model, enables a near zero downtime, high availability of Bullish’s 24/7 exchange operations, and allows for easier maintenance and failover processes as well as higher availability for customers.
- Added security: By leveraging the advanced security features of Aeron Premium, Bullish enhances its network protection with an additional layer of security, ensuring that Aeron data frames are securely encrypted during transmission. It also ensures that Bullish’s client order information is encrypted in all steps of order processing.
Matt Barrett, CEO and co-founder of Adaptive, said: “We are thrilled to see our technology play a crucial role in Bullish’s mission to provide a superior trading experience. Aeron technology is specifically designed to handle very large data volumes with minimal latency, ensuring 24/7 high availability, not only in traditional on premises environments but more importantly on the public cloud, providing a robust backbone for Bullish’s 24/7 trading operations.”
Looking ahead, Bullish aims to utilize further Aeron Premium components for clustering and resilience to create a more flexible and maintainable infrastructure. This will enable the exchange to perform hot upgrades in a 24/7 market, significantly reducing maintenance challenges.
“Google Cloud’s collaboration with Adaptive and Bullish underscores how our technology is empowering digital exchanges to scale and innovate at speed”, said Aaron Walters, Exchange and Ecosystem Strategy, Google Cloud. “By building its cloud-native platform on Google Cloud, Bullish was able to rapidly integrate Adaptive’s solutions through Google Cloud Marketplace, accelerating its ability to meet the evolving demands of the digital asset market.”
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About Adaptive | Aeron
Adaptive are the leading experts in custom trading technology solutions, crafting truly bespoke front-office platforms. Through a unique combination of deep capital markets expertise and cutting-edge technology, Adaptive creates competitive advantage for businesses now, and for the future.
Amongst Adaptive’s technology accelerators, Aeron®, is the global standard for high-throughput, low-latency, resilient trading systems, on-premise and in the cloud. With offices in London, New York, Barcelona, Montréal, and Manila, Adaptive ensures seamless global support, anywhere firms trade.
Adaptive helps navigate the ever-shifting landscape of capital markets, transforming the future of trading through technology. https://weareadaptive.com
Media contacts
Tom Engleback / Eleonore Basle, Greentarget
E: Adaptive@Greentarget.co.uk
T: +44 (0) 783 457 1183
Bullish